Events · Three Counties Showground
A brighter winter evening: making time for Winter Glow
Lights, skating and a festive outing at Three Counties Showground — an invitation to make a shared memory close to home.

As the evenings draw in, it can be tempting to put outings on hold until spring. But winter offers its own reasons to make a plan: something to look forward to, time away from the usual routine and an experience shared with people you enjoy being around.
Winter Glow returns to Three Counties Showground in Malvern from 20 November to 31 December 2026. The organiser’s announced attractions include an illuminated light trail, ice skating, UV glow crazy golf and a Father Christmas experience.
Choose the evening that suits you
Those activities offer different ways to approach a visit. You might be interested in the lights, want to try skating or be planning a festive family experience. There’s no need to treat the programme as a list to complete.
Start with what your group would genuinely enjoy. Then check the organiser’s current booking options, activity dates, prices and availability. The overall season dates shouldn’t be taken to mean that every experience runs at every time.
A shared plan can be a small pleasure
An outing doesn’t need to become an elaborate occasion. Inviting a friend, arranging time with family or choosing something different from your normal evening can be enough.
What matters is making the plan work for the people involved. If someone has access requirements, is travelling with young children or needs more practical information, consult Winter Glow’s own guidance before booking.
Make it part of discovering the area
Three Counties Showground is a different setting from Great Malvern’s town-centre streets. Together, places like these remind us that local life extends beyond our usual stops.
If you want to combine the outing with a separate meal or a longer visit to the area, our local directory offers starting points. The Inn at Welland and Marlbank Indian Cuisine are among the food destinations beyond the town centre; neither should be assumed to be part of the event itself.
Check your travel plans and any restaurant booking separately. A relaxed evening is easier when the practical details have been thought through beforehand.
The photograph, and the experience ahead
The image above is an organiser-supplied Winter Glow light-trail photograph. It illustrates the event rather than promising an identical scene or layout for the 2026 trail.
Something to look forward to, nearby
MyMalvern is here to help residents and visitors find more reasons to spend time in the area. Sometimes that means discovering an independent shop. Sometimes it means putting an event in the diary and inviting someone along.
Winter Glow offers one of those seasonal possibilities. Choose the parts that suit you, plan directly with the organiser and leave room to enjoy the people you’re with.
Event dates and attractions checked against Winter Glow’s official website on 10 November 2026. Use the organiser’s link below for current tickets and practical details.
